Ticketmaster.co.uk announced on Friday the introduction of two new services at London’s Wembley Arena both aiming to combat ticket touting, including the resale of tickets on auction sites like eBay.
The first service is called TicketExchange which enables customers who, for legitimate reasons, have unwanted tickets to sold out Wembley Arena events to sell them on to other fans at face value. Any sale is conducted through the Ticketmaster.co.uk system, so provides less risk to those who buy the tickets that way. The first concert to offer the resale service will be a sold out Shakira concert taking place this week.
Ticketmaster.co.uk have also announced that Wembley Arena is the latest venue to install that previously reported AccessManager system which allows customers to download and print out bar coded tickets via the internet, and for the venue to better spot forged tickets, and to be able to provide more promotional information alongside their tickets, which are printed out by customers on an A4 sheet.
Announcing the launch of the new services at Wembley Arena, the venue’s Ticketing Manager Emily Thorpe told CMU: “Wembley Arena is famous for being the ‘must play’ venue in the UK. With a capacity of 12,000 and a reputation for presenting some of the most in-demand acts in the world, we often see fans who have been let down by unscrupulous re-sellers on the un-authorised secondary market. We are delighted to be able to offer a legitimate TicketExchange service to our customers and look forward to providing that service across a wide range of our events”.