Pop legends Madness and hip-hop hero Sway have teamed up for a new single entitled Sorry.
Mercury Music Prize nominee Sway – a Madness fan since he was a young boy in baggy trousers – commented: Ive always wanted to do something with them, its an honour for me. Sensing the need for a female element to the song, Sway duly invited friend and up-and-coming rapper baby Blue to the party as well. Although an incongruous and unlikely musical match at first glance, Madness and Sway all share a strong sense of humour, an unmistakable cheeky chappie sensibility and a love of London.
Sorry amassed over 55,000 plays in it’s first 6 weeks on Madness official Madspace page, and is now fast approaching the 100,000 mark. When the band performed the song during their 2006 sell-out arena shows, many fans already knew every word, and all 3,000 copies of the early 7 version of the single were snapped up well before the tour concluded.
Following the release of Sorry on 5th March, Madness will begin to unveil more material from their new album and announce some very special live plans. Sway is hard at work on his second album release, which is set to feature a further Madness collaboration.