Following that call by the government earlier this week for the live music and ticketing sectors to work together to combat the growing trade of online ticket touting, Glastonbury man Michael Eavis has said he thinks more promoters should be adopting the strict ticketing systems his festival uses.
As you all know, after years of fence hopping and fraudulent ticket sales at Glastonbury, a few years back bosses there introduced a number of new measures to better control access to the festival, leading to one of the most sophisticated ticketing systems in the live sector. Tickets are sold to named individuals, and ticket holders must bring photo-ID with them in order to get on site. The aim is to not only stop the sale of fraudulent tickets, but also to stop people buying tickets to the always sold out event with the intent of reselling them on at a large profit.
Speaking to BBC 6music this week, Eavis says that Glastonbury might step up ticket security even further next year, and he urged other promoters to take similar steps. Eavis: “We seem to be ahead of the field on it which is rather weird – me being a rather humble dairy farmer from Somerset! But it really really bothers me when people buy a Glastonbury ticket for 120 quid, and sell it for 600. A lot of other promoters don’t seem to mind what happens to the tickets afterwards, but it does really bother me.”