Berlin’s Love Parade gets go ahead

Berlin’s techno festival Love Parade, which has been missing from the summer
calendar for the last two years due to financial troubles, has found a new
sponsor, fitness company McFit, and as a result will make a comeback on 15
Jul this year, less than a week after the German capital hosts the football
World Cup.

The Love Parade started as a small party in 1989, but grew steadily, at its
height attracting as many as 1.5million people to a number of raves held in
the city’s parks, as well as the event’s huge procession. The event left the
city with large policing and cleaning up bills which they initially covered
because the event was arguably a political demonstration. But when the city
later ruled the event had lost its political dimension they said that
organisers would have to cover cleaning up costs, which vastly increased the
costs of staging the Parade. As previously reported, organisers were unable
to meet those costs in 2004 and 2005 so no Parade took place. Supporters of
the event criticised Berlin for not better supporting the event, but city
officials blamed Love Parade for its own decline, saying that the festival
had failed to move with the times.

Confirming that this year’s event will go ahead, founder Matthias Roeingh,
aka Dr Motte, told reporters this week: “We believe the Love Parade is
alive. It’s a fitting conclusion to the World Cup.”

McFit owner Rainer Schaller added: “The Love Parade is a German export hit.
This brand has achieved cult status and is known worldwide. That this mega
event should not take place in its homeland just because of financial
problems was unacceptable for me.”

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