Super Furry Animals have revealed that they refused a £1,000,000 advertising
deal with Coca Cola last year – and that they have absolutely no regrets
about that decision, especially in the light of a meeting that the band had
with Columbia’s food and drink trade union during a recent South American
The band declined to let the soft drinks giant use their song ‘Hello
Sunshine’, and now that they’ve heard all about those widely reported allegations of
killings and intimidation campaigns alleged to have been carried out by Coca
Cola in Columbia, the band are relieved that they decided against taking the
money (unlike fellow musician Jack White, of course). Needless to say, Coca
Cola deny the accusations.
Front man Gruff Rhys said: “When you’re offered money like that, you have to
think hard about it. There’s five of us in the band. There’s kids to feed.
Imagine if we’d taken that money. I’d have spent it by now, too. I don’t
really like the taste anyway.”
Bass player Guto Pryce added: “I frickin’ love it, but I’ll never buy
another fucking can in my life.”