London radio station Xfm has teamed up with Virgin owned record label V2 to launch a series of music based podcasts. Each podcast will feature a different V2 artist talking about and playing their music. It launches this week with Elbow, with Stereophonics and The Rakes due to follow. The station also plans to podcast a session from City Slang signed Nada Surf.
The project is another example of a media company and record labels experimenting with the podcast medium. As I was saying, oh, just yesterday, how music should and can feature in podcasts is as yet unclear, with few of the royalty collection bodies having a formal line on the issue as yet. Projects like this one, and the music based podcasts launched by Motorola this week, involve producers getting clearance from individual record labels and publishers in order to feature music. However, if successful, projects like these should encourage copyright owners to develop a more coherent policy regarding the use of music in podcasts, which will make things easier for everyone working in the emerging medium.
Confirming the new podcasting venture, Xfm’s Business Development Director, Graham Hodge, told reporters: “As the UK’s number one new music brand, Xfm’s first foray into podcasting had to involve music. It is fitting that Elbow, a great British band that Xfm has supported from day one, should take this step with us.”